Negotiations Rule 1 Be prepared to walk away

Written by Kevin on April 25, 2007 – 9:47 pm -

Before I go into any negotiations I need to prepare myself mentally.

I must not want anything bad enough that I cannot simply get up and say “No thanks” and turn and walk away.

If you are not prepared to do this in any negotiation situation then you will not do as good a job as you had hoped.

You see a good negotiator will tell straight away how badly you want something. You may give something away in the excitement of your voice, thus indicating to the other party you want it. Then when you start looking for discounts they are less likely to give into your demands.

Imagine you are on the market for a new car. You have done your research and found a car that meets your needs. You have a good indication it’s worth $10,000 so you offer $8,000. If you get laughed at WALK AWAY. There is no car anywhere you want bad enough that you can’t get a good deal on. Car dealers especially, do negotiating day in day out so make sure you read all tutorials before going into battle!

To recap;

Rule One - Be prepared to walk away. There is no car, house, job you want bad enough (this is the impression you need to give across), that you cannot walk away from.


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